- A- Higher managerial, administrative, professional e.g. Chief executive, senior civil servant, surgeon
- B- Intermediate managerial, administrative, professional e.g. bank manager, teacher
- C1- Supervisory, clerical, junior managerial e.g. shop floor supervisor, bank clerk, sales person
- C2 - Skilled manual workers e.g. electrician, carpenter
- D- Semi-skilled and unskilled manual workers e.g. assembly line worker, refuse collector, messenger
- E - Casual labourers, pensioners, unemployed e.g. pensoiners without private pensions and anyone living on basic benefits
From looking at these I can specifically outline my target audience profile. This includes the ages, socio-economic groups and gender of the audience.
Here you can see a typical image of my target audience. I have identified a profile that these fit into, which is males aged from 12-40 from socio-economic groups A to D. The reasons I have selected this audience are that it is unlikely for those in group E to be able to have the disposable income to be able to afford to go to the cinema and watch the film. Also those most interested in the action genre are males aged from 12-40 which is why i have decided to pitch this film at this audience as they are the most likely to go and watch the film.
