So it is likely to be in the breaks between football matches, late night comedy, car shows, where there will be a prevalence of my target audience watching. This is likely to attract the most viewers within my target audience.
With regards to the channel being viewed on I would place it on channels such as ITV, Channel 4, Channel 5 and on a number of satellite channels such as DAVE or Sky One. Prime spots would include during the half time breaks in Champions League football matches and in between dramas on Sky One. However with the more popular channels, there will be a higher airing cost so it may be more profitable to place the advert on a channel such as E4 where it would be cheaper to advertise and will also attract a large number of my target audience.
