How effective is the combination of your main product and ancillary texts?
I think that individually the film trailer (main product) is very effective and from an advertising point of view will catch viewers attention and will attract and pull them to watch the real film in the cinema. However both the ancillary texts, the film poster and magazine cover are effective in backing the trailer up. The poster is a good representation of the main product and you can see how it relates. Straight away you can see the main character and from the title of the film you can tell that the film is some sort of action genre. Also the film title “DEFECTED” will give the target audience a clue straight away to what the film is about. Also as I have included a positive review as part of my poster this will help attract people to watch the main product, this would certainly help compared to a bad review as that would put off potential viewers. The magazine cover features both of my characters and is set in a city so again gives the audience an idea of the setting.
I feel that as there is a level of consistency throughout my magazine, poster and trailer. In all of them you can identify the main character and the title of the film. When combined together I feel that they will work well as seeing one may result in interested audiences finding out more and viewing the other. For example after seeing my film poster, interested individuals may be spurred on to watch the trailer or go out and buy the magazine in which my film is featured in.
Overall I think that the combination of the main product and ancillary texts work well together and provide and effective platform to get members of my target audience into cinema’s and watching the film.
